On April Fools’ Day of all days, Velveeta is making an entry into the personal care sector with its first-ever hair dye product, Velveeta Gold. While it seems like a prank, it doesn’t appear to entirely be a joke. With this new product, Velveeta is encouraging its fans to express themselves boldly, which their brand manager Stephanie Vance says aligns with the brand's ethos of living confidently and by your own rules. The hair dye made its debut this past weekend when “Uncut Gems” actress Julia Fox sported the cheese-inspired hair color to a Knicks game in NYC. Velveeta Gold semi-permanent dye is available for purchase exclusively on Amazon for $7.50 a box while supplies last.