Dunkin' Donuts will be saying good-bye to one of its frozen drinks this summer.
The Coffee Coolatta will be discontinued in the next few months and replaced with Dunkin's revamped Frozen Coffee, a frozen beverage that packs a bit more coffee taste than its predecessor.
"Our Coffee Coolatta isn't good enough," Chris Fuqua, senior vice president for the brand, said during a media event Tuesday. "This product is way better."
Introduced in 1994, Dunkin’s more mocha-flavored coffee Coolatta will be retired when the new frozen coffee debuts.
The new Monster drink combines a can of Monster Energy with Dunkin’ blue raspberry or strawberry fruit Coolatta flavors, served over ice. The drink is expected to appeal to younger males as a coffee alternative for a morning “pick-me-up” or afternoon “get-me-going,” according to Chris Fuqua.
“This is something different than we’ve done in the past,” he said. “We think it goes after a whole new consumer.”
If you're REALLY REALLY gonna miss it, check out the copycat recipe below.
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