Ritz Is Giving Away A 24K Solid Gold Bar Shaped Like Butter

Iconic cracker brand Ritz is launching a new "Buttery-er" flavored cracker and celebrating by offering customers the chance to win a 24-karat gold bar shaped like a stick of butter, valued at about $100-thousand. The gold bar was created in a collaboration with jewelry designer Greg Yüna, crafted to honor the enhanced buttery taste of the limited-edition "Buttery-er" crackers, which will be sold for $4.29 at retailers nationwide from April 29th. To win the gold bar, you’ll have to post a TikTok video using the Live Buttery-er TikTok effect created by Ritz sometime between May 1st and May 20th and include the hashtags #livebutteryer and #RITZcontest in the caption.