Kenny Chesney continues to build his empire with the addition of a new line of rum. Blue Chair Premium Rum was inspired by his music, his friends and his life on the
Kenny said, "If I could . . . bottle all of the heart and the passion and the energy that my fans bring to the show, and all the heart and passion and energy that me and the band bring to the stage, and then add in my life in the islands . . . if I could bottle all that up, what would it taste like?"
Kenny was involved in every aspect of developing the product, down to the packaging.
Blue Chair Premium Rum has been in the works for the past five years. There is no word yet on when the rum will officially launch.
Kenny continues on his No Shoes Nation tour this weekend with shows tonight (Friday, March 22nd) and Saturday (March 23rd) in